Apple TV review: plans, prices and who it is for
Apple TV (the service formerly called Apple TV+) costs $14.99 a month or $119 a year, with no ads and 4K included. It is a small, originals-only catalog.
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How much does Apple TV cost?
| Plan | Price | Notes |
|---|---|---|
| Apple TV | $14.99/mo | $119/year; no ads |
| Apple One Individual | $21.95/mo | Starting price; bundles Apple TV with other Apple services |
Prices last checked November 9, 2026 on Apple TV subscription page. Taxes and promotional offers not included.
Free trial is 7 days, or 3 months with a qualifying new Apple device, per Apple's page.
Who is Apple TV best for?
- High-quality originals without ads
- MLS and Formula 1 fans
Who should skip it?
- People who want a big back catalog of licensed movies and shows
What do you get with Apple TV?
| Cheapest plan | $14.99/mo |
|---|---|
| Ad-free from | $14.99/mo |
| 4K | Included |
| Live sports | Apple announced that all MLS matches are included in the Apple TV subscription starting in 2026, and that it holds US Formula 1 rights from 2026. |
| Kids and family | A small set of family originals. |
| Local channels | No local channels. |
| Free trial | 7 days (3 months with a new Apple device). |
What should you know before subscribing?
Apple raised the price from $12.99 to $14.99 a month on August 28, 2026. The annual plan rose from $99 to $119.
Every subscription is ad-free and includes 4K HDR. The library is almost entirely Apple originals.
Apple One bundles Apple TV with other Apple services and can be cheaper if you pay for iCloud or Apple Music anyway.
How was this researched?
This page is research-based, not a hands-on test. Prices and plan details come from each provider's own pricing or help pages, checked on the date shown. Feature and sports details come from provider pages and published news reports, which are linked. We do not assign star ratings. Read how we research.
Recent news
- Apple TV streaming price rises to $14.99 a month
Apple raised its Apple TV subscription from $12.99 to $14.99 a month and the annual plan from $99 to $119, effective immediately.