Apple TV streaming price rises to $14.99 a month
Apple raised its Apple TV subscription from $12.99 to $14.99 a month and the annual plan from $99 to $119, effective immediately.
Apple raised the price of its Apple TV streaming service in the US on August 28, 2026, CNBC reported. The monthly plan went from $12.99 to $14.99 and the annual plan from $99 to $119. The report says Apple One prices also rose.
Apple's own Apple TV page now lists $14.99 a month, with a 7-day free trial or three months free with a qualifying new Apple device.
Why it matters: Apple TV is still ad-free with 4K included, but it now costs more than Paramount+ Premium. Annual billing remains the cheaper way to keep it all year.
Source: CNBC. This is an original summary; read the source for full details.
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