Prime Video's ad-free option becomes Ultra at $4.99 a month
Amazon renamed its Prime Video ad-free add-on to Prime Video Ultra and raised it from $2.99 to $4.99 a month in the US.
Amazon raised the price of ad-free Prime Video in the US from $2.99 to $4.99 a month, CNBC reported on March 13, 2026. Amazon's own announcement says the add-on is now called Prime Video Ultra.
Prime Video itself is still included with an Amazon Prime membership, which Amazon lists at $14.99 a month or $139 a year. Standalone Prime Video is $8.99 a month.
Why it matters: ad-free Prime Video now costs $19.98 a month counting the Prime membership, about the same as ad-free Netflix. Prime members who tolerate ads pay nothing extra.
Source: CNBC. This is an original summary; read the source for full details.
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