Roku guide: models, strengths and who should buy one

By Sam Barth · Updated November 9, 2026 · Research-based guide

Roku is the simplest streaming platform: a plain grid of apps, support for almost every service, and players from a basic HD stick to the Ethernet-equipped Roku Ultra. It suits people who want a neutral device that does not push one company's services.

Disclosure: some buttons on this page may become affiliate links. If you sign up or buy through one, this site may earn a commission at no extra cost to you. It never changes the prices or facts we list. Read the affiliate disclosure.

Which Roku model should you buy?

Roku Streaming Stick
HD streaming stick, powered from the TV's USB port, voice remote.

Roku Streaming Stick Plus
4K HDR stick, voice remote with TV controls.

Roku Streaming Stick 4K
4K with Dolby Vision and HDR10+, long-range Wi-Fi receiver in the cable.

Roku Ultra
Fastest Roku player, Ethernet port, Wi-Fi 6, rechargeable backlit voice remote.

Specs from the Roku players page, checked November 9, 2026. We do not show Amazon prices or ratings here because they change constantly; use the button to see the current price.

What is good about Roku?

Simple home screen that you can keep focused on apps
Works with nearly every streaming service
Free live channels in The Roku Channel

What should you watch out for?

The home screen shows ads and sponsored rows
The cheapest sticks do not support 4K

Who is it best for?

Anyone who wants an easy, brand-neutral device, including less technical family members.

How was this guide researched?

This guide is based on manufacturer specifications and published reviews, not hands-on testing. How we research.